In "The Mental Load: A Feminist Comic", french cartoonist Emma, talks about many things including «The male gaze». Complete English version here. La version complete en Francais ici.



The Male Gaze

In feminist theory, the male gaze is the act of depicting women and the world, in the visual arts and in literature, from a masculine, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the heterosexual male viewer.


The introduction of the term “the male gaze” can be traced back to Laura Mulvey and her essay “Visual Pleasure and Narrative Cinema” which was published in 1975. She introduced the term after BBC TV series by John Berger “Ways of seeing”, where he criticises traditional Western cultural aesthetics by raising questions about hidden ideologies in visual images.


The Gender Ads project

This site is an educational resource that focuses on the ways in which gender (and related issues like sexuality, social class, race, etc.) and advertising intersect. The primary focus of this Web site is print advertising.


A Web Essay on the Male Gaze, Fashion Advertising, and the Pose

The following web essay casts doubt on the belief that there is such a simple, self-evident "thing" as beauty. It looks at beauty as a cultural construct, at how beauty is defined, at how fashion magazines cultivate a very particular notion of what it means to be attractive or beautiful. And it suggests that this particular notion may be less about sex, less about actual human sexual behaviors, than it is about power.


Sous nos yeux by Iris Brey and Mirion Malle


Une autrice de référence (Iris Brey), une des voix es plus prometteuses de la BD (Mirion Malle) et un sujet jamais traité pour les ados: la nature des images qui les entourent, au milieu desquelles ils se forment et qui forgent leurs représentations, leur imaginaire et la nature de leurs désirs. Films, séries, jeux vidéo, porno... Iris Brey décrypte la nature de ces images (qui les produit ? comment? pour qui? pour quoi?) et leurs effets, explique l’importance des concepts de male gaze et de female gaze, et donne aux ados des clés pour changer de regard.,155


Beauty and Misogyny by Sheila Jeffreys

The new edition of Beauty and Misogyny revisits and updates Sheila Jeffreys' uncompromising critique of Western beauty practice and the industries and ideologies behind it. Jeffreys argues that beauty practices are not related to individual female choice or creative expression, but represent instead an important aspect of women's oppression. As these practices have become increasingly brutal and pervasive, the need to scrutinize and dismantle them is if anything more urgent now as it was in 2005 when the first edition of the book was published.



Killing us Softly by Jean Kilbourne

This movie shows how the advertising industry continues to reinforce, and glamorize, a regressive and debased notion of femininity. Using a wide range of contemporary print and television ads, Kilbourne lays bare a misogynistic fantasy world of undernourished, oversexed, and objectified women, and examines these images against the real-world backdrop of eating disorders, men's violence against women, and the political backlash against feminism. At once provocative and inspiring, the movie challenges young people to question traditional gender norms and think critically about the fundamental relationship between representation and power.


The dangerous ways ads see women by Jean Kilbourne

Pioneering activist and cultural theorist Jean Kilbourne has been studying the image of women in advertising for over 40 years. In this rapid-fire, passionate, and highly entertaining talk, she discusses the experiences that inspired her to create this new field and vividly illustrates how these images affect us all. You'll never look at an ad in the same way again.


Body Language & The Male Gaze

This video examines the ways in which character animation, which can be a wonderful tool for all sorts of creative expression, is often used in limiting and stereotypical ways to sexualize female characters. We then illustrate that this is just one of many ways that games are predominantly designed around the male gaze, and discuss why male characters who may be depicted wearing little clothing are not objectified in the way that female characters are.



People See Sexy Pictures Of Women As Objects, Not People

We see sexualised women every day on billboards, buildings, and the sides of buses. This study suggests that we think of these images as if they were objects, not people.

Full article:

Article sur l’étude en français ici.


Links from the community

Do you want to share something interesting you’ve seen, listened or read recently? Please, send a mail to and we will include it in our weekly newsletter.






Upcoming WIT Events

Many things are happening in the next weeks. Stay tuned and check our Indico page!


WIT Talk with Maria Girone

Wednesday 5th May at 12h. Details and registration in:


WIT Virtual Coffee

Thursday 27th May at 12h30


New to CERN? or feeling like chatting on-line with some of our community members? Join us in this WIT Virtual Coffee moderated by our colleagues Ellen Milne and Florentia Protopsalti. For more information, please contact them via: 


Please, note that this is an event limited to 15 people to make it easier to interact. There will be similar events in the future, so please stay tuned! Registrations opening soon at:



HR Public meeting

If you missed this week’s HR Public meeting, you can now find the recording and slides available in Indico. Don’t miss the details on the new Graduate Program, the ‘25 by 25’ strategy to increase the number of women at CERN and the telework procedure policy.





Positive impact on society using CERN Technologies

The CERN Knowledge Transfer (KT) fund and the Medical Applications (MA) budget are funding opportunities for projects proposed by CERN personnel and based on CERN technologies with high potential for a positive impact on society. Apply by 17 May 2021. Submissions for the Medical Applications budget should be first presented – even if they are incomplete – at one of the Medical Applications Project Forum meetings. The next forum is on 5th May. 




Have a great weekend,

Women in Technology Steering Committee

Other news